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Lehmann, Donald R.
7
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Journal of business research : JBR
Journal of marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing research : JMR
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Report / Marketing Science Institute
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12
Marketing letters : a journal of research in marketing
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10
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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Journal of Business Research
7
Marketing management : a quarterly business management publication of the American Marketing Association
7
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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4
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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AMS review : official publication of the Academy of Marketing Science
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Always learning
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European Journal of Marketing
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Measuring and managing brands
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Brand management ; Vol. 2
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Control of 'error' in market research data
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European journal of marketing : EJM
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Harvard-Business-Manager : das Wissen der Besten
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IIM Bangalore Research Paper
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ECONIS (ZBW)
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1
Hierarchical representations of market structures and choice processes through preference trees
Moore, William L.
- In:
Journal of business research : JBR
14
(
1986
)
5
,
pp. 371-386
Persistent link: https://www.econbiz.de/10001021651
Saved in:
2
The role of intuition in CEO acquisition decisions
Kopalle, Praveen K.
;
Kuusela, Hannu
;
Lehmann, Donald R.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383074
Saved in:
3
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
4
An empirically based stochastic model
Lehmann, Donald
- In:
Journal of business research : JBR
4
(
1976
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10002364001
Saved in:
5
Objective and strategy determination: some empirical results
Hulbert, James M.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
11
(
1983
)
4
,
pp. 427-438
Persistent link: https://www.econbiz.de/10003616007
Saved in:
6
Objective and stategy determination: some empirical results
Hulbert, James M.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
11
(
1983
)
4
,
pp. 427-438
Persistent link: https://www.econbiz.de/10003583345
Saved in:
7
Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
Saved in:
8
Finding important findings
Lehmann, Donald R.
- In:
Journal of business research : JBR
56
(
2003
)
1
,
pp. 89-90
Persistent link: https://www.econbiz.de/10006721501
Saved in:
9
Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle
Harlam, Bari A.
;
Krishna, Aradhna
;
Lehmann, Donald R.
; …
- In:
Journal of business research : JBR
33
(
1995
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10006742245
Saved in:
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