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When big is less than small : why dominant brands lack authenticity in their sustainability initiatives
Wallach, Karen Anne; Popovich, Deidre - In: Journal of business research : JBR 158 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014281154
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How many factors in factor analysis? : new insights about parallel analysis with confidence intervals
Iacobucci, Dawn; Ruvio, Ayalla; Román, Sergio; Moon, … - In: Journal of business research : JBR 139 (2022), pp. 1026-1043
Persistent link: https://www.econbiz.de/10013194332
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Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory; Russell-Bennett, Rebekah; Iacobucci, Dawn - In: Journal of business research : JBR 106 (2020), pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
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Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534117