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Marketing management
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Health economics
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International journal of pharmaceutical and healthcare marketing : IJPHM
115
The journal of business & industrial marketing
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Marketing Intelligence & Planning
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
523
Showing
1
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523
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1
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
2
A narrative approach for overcoming the message credibility problem in green
advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
3
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the
advertising
media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
4
Electronic tendering of
pharmaceuticals
and medical devices in Chile
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2569-2578
Persistent link: https://www.econbiz.de/10011399590
Saved in:
5
Effects of price cap regulation on the pharmaceutical supply chain
Chen, Xu
;
Yang, Huan
;
Wang, Xiaojun
- In:
Journal of business research : JBR
97
(
2019
),
pp. 281-290
Persistent link: https://www.econbiz.de/10012002965
Saved in:
6
Drivers of pharmaceutical packaging innovation : a customer-supplier relationship case study
Lorenzini, Giana Carli
;
Mostaghel, Rana
;
Hellström, Daniel
- In:
Journal of business research : JBR
88
(
2018
),
pp. 363-370
Persistent link: https://www.econbiz.de/10011869823
Saved in:
7
Smart contract diffusion in the pharmaceutical blockchain : the battle of counterfeit drugs
Kordestani, Arash
;
Oghazi, Pejvak
;
Mostaghel, Raba
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280363
Saved in:
8
The functions of known to be inaccurate prices in markets : a cross-country comparison of pharmaceutical list pricing
Kjellberg, Hans
;
Sjögren, Ebba
;
Krafve, Linus Johansson
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383208
Saved in:
9
Effects of
advertising
-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
10
Manufacturer's cooperative
advertising
, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
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