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Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective
Xu, Zhenning; Frankwick, Gary L.; Ramirez, Edward - In: Journal of business research : JBR 69 (2016) 5, pp. 1562-1566
Persistent link: https://www.econbiz.de/10011450328
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Critical analysis of big data challenges and analytical methods
Sivarajah, Uthayasankar; Kamal, Muhammad Mustafa; … - In: Journal of business research : JBR 70 (2017), pp. 263-286
Persistent link: https://www.econbiz.de/10011620466
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Exploring the path to big data analytics success in healthcare
Wang, Yichuan; Haji, Nick - In: Journal of business research : JBR 70 (2017), pp. 287-299
Persistent link: https://www.econbiz.de/10011620468
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Factors influencing big data decision-making quality
Janssen, Marijn; Voort, Haiko van der; Wahyudi, Agung - In: Journal of business research : JBR 70 (2017), pp. 338-345
Persistent link: https://www.econbiz.de/10011620499
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Big data analytics capabilities and firm performance : an integrated MCDM approach
Yasmin, Mariam; Tatoğlu, Ekrem; Kilic, Huseyin Selcuk; … - In: Journal of business research : JBR 114 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012257437
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Customer experience management in the age of big data analytics : a strategic framework
Holmlund, Maria; Van Vaerenbergh, Yves; Ciuchita, Robert; … - In: Journal of business research : JBR 116 (2020), pp. 356-365
Persistent link: https://www.econbiz.de/10012257620
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Exploring how consumer goods companies innovate in the digital age : the role of big data analytics companies
Mariani, Marcello M.; Wamba, Samuel Fosso - In: Journal of business research : JBR 121 (2020), pp. 338-352
Persistent link: https://www.econbiz.de/10012417351
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Big data and big values : when companies need to rethink themselves
Barchiesi, Maria Assunta; Colladon, Andrea Fronzetti - In: Journal of business research : JBR 129 (2021), pp. 714-722
Persistent link: https://www.econbiz.de/10012509730
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Value creation for realising the sustainable development goals : fostering organisational adoption of big data analytics
El-Haddadeh, Ramzi; Osmani, Mohamad; Hindi, Nitham; … - In: Journal of business research : JBR 131 (2021), pp. 402-410
Persistent link: https://www.econbiz.de/10012545061
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Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain
Gligor, David M.; Pillai, Kishore Gopalakrishna; … - In: Journal of business research : JBR 133 (2021), pp. 79-88
Persistent link: https://www.econbiz.de/10012590283