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Behavioral industrial marketing research in Germany and the United States : a comparison
Backhaus, Klaus - In: Journal of business research : JBR 13 (1985) 5, pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
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Using voice analysis for analyzing bargaining processes in industrial marketing
Backhaus, Klaus; Meyer, Margit; Stockert, Andreas - In: Journal of business research : JBR 13 (1985) 5, pp. 435-446
Persistent link: https://www.econbiz.de/10003478607
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The Paradox of Unsatisfying but Stable Relationships-A Look at German Car Suppliers
Backhaus, Klaus; Büschken, Joachim - In: Journal of business research : JBR 46 (1999) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10006730179