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Book essay on unrelenting innovation : how to create a culture for market dominance
Aithal, Rajesh K. - In: Journal of business research : JBR 68 (2015) 2, pp. 314-321
Persistent link: https://www.econbiz.de/10010472567
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Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
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Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank; Dawar, Niraj; Geuens, Maggie; … - In: Journal of business research : JBR 68 (2015) 1, pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective
Xu, Zhenning; Frankwick, Gary L.; Ramirez, Edward - In: Journal of business research : JBR 69 (2016) 5, pp. 1562-1566
Persistent link: https://www.econbiz.de/10011450328
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How does knowledge inertia affect firms product innovation?
Xie, Xuemei; Fang, Liangxiu; Zeng, Saixing; Huo, Jiage - In: Journal of business research : JBR 69 (2016) 5, pp. 1615-1620
Persistent link: https://www.econbiz.de/10011450433
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The impacts of external network and business group on innovation : do the types of innovation matter?
Kim, Youngok; Lui, Steven S. - In: Journal of business research : JBR 68 (2015) 9, pp. 1964-1973
Persistent link: https://www.econbiz.de/10011384209
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Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei; Hsieh, Yi-Ching - In: Journal of business research : JBR 68 (2015) 11, pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
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Interdependency, dynamism, and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy front-end of innovation
Gupta, Samir; Maltz, Elliot - In: Journal of business research : JBR 68 (2015) 11, pp. 2434-2442
Persistent link: https://www.econbiz.de/10011389420