Dialogic co-creation and service innovation performance in high-tech companies
Year of publication: |
2015
|
---|---|
Authors: | Hsieh, Jung-Kuei ; Hsieh, Yi-Ching |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 11, p. 2266-2271
|
Subject: | Operant resource | Service innovation | Resource-advantage theory | Service-dominant logic | Customer co-creation | Kundenintegration | Customer integration | Service-Dominant Logic | Innovationsmanagement | Innovation management | Betriebliche Wertschöpfung | Value creation | Innovation | Ressourcenorientierter Ansatz | Resource-based view | Hochtechnologie | High technology | Dienstleistungsinnovation | Dienstleistungsmarketing | Services marketing | Marketingtheorie | Marketing theory | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage |
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