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Brand equity estimation model
Oliveira, Marta Olivia Rovedder de; Silveira, Cleo Schmitt - In: Journal of business research : JBR 68 (2015) 12, pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
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Customer equity and market value : two methods, same results?
Silveira, Cleo Schmitt; Oliveira, Marta Olivia Rovedder de - In: Journal of business research : JBR 65 (2012) 12, pp. 1752-1758
Persistent link: https://www.econbiz.de/10009683138
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Predicting customer value per product : from RFM to RFM/P
Heldt, Rodrigo; Silveira, Cleo Schmitt; Luce, Fernando Bins - In: Journal of business research : JBR 127 (2021), pp. 444-453
Persistent link: https://www.econbiz.de/10012494420
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Customer equity and market value: Two methods, same results?
Silveira, Cleo Schmitt; de Oliveira, Marta Olivia Rovedder - In: Journal of business research : JBR 65 (2012) 12, pp. 1752-1758
Persistent link: https://www.econbiz.de/10010046451
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Information technology impact on market orientation in e-business
Borges, Mauro; Hoppen, Norberto; Luce, Fernando Bins - In: Journal of business research : JBR 62 (2009) 9, pp. 883-890
Persistent link: https://www.econbiz.de/10003866446
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Information technology impact on market orientation in e-business
Borges, Mauro; Hoppen, Norberto; Luce, Fernando Bins - In: Journal of business research : JBR 62 (2009) 9, pp. 883-890
Persistent link: https://www.econbiz.de/10008259817
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Information technology impact on market orientation in e-business
Borges, Mauro; Hoppen, Norberto; Luce, Fernando Bins - In: Journal of business research : JBR 62 (2009) 9, pp. 883-891
Persistent link: https://www.econbiz.de/10008891836