Predicting customer value per product : from RFM to RFM/P
Rodrigo Heldt, Cleo Schmitt Silveira, Fernando Bins Luce
| Year of publication: |
2021
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|---|---|
| Authors: | Heldt, Rodrigo ; Silveira, Cleo Schmitt ; Luce, Fernando Bins |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 444-453
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| Subject: | CLV | Customer base analysis | Customer lifetime value | Customer orientation | Product orientation | RFM | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494420