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The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur; Sahay, Arvind; Singh, Nandini C.; Pammi, … - In: Journal of business research : JBR 154 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10013468706