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Dual effect-based market segmentation and price optimization
Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
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Relevance of actors in bridging positions for product-related information diffusion
Pescher, Christian; Spann, Martin - In: Journal of business research : JBR 67 (2014) 8, pp. 1630-1637
Persistent link: https://www.econbiz.de/10010379254
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Dual effect-based market segmentation and price optimization
Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488
Persistent link: https://www.econbiz.de/10010087045
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Dynamic pricing and reference price effects
Prakash, David Z.; Spann, Martin - In: Journal of business research : JBR 152 (2022), pp. 300-314
Persistent link: https://www.econbiz.de/10013493986