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What makes NFTs valuable to consumers? : perceived value drivers associated with NFTs liking, purchasing, and holding
Yilmaz, Tuba; Sagfossen, Sofie; Velasco, Carlos - In: Journal of business research : JBR 165 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014333341
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Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli; Colicev, Anatoli - In: Journal of business research : JBR 160 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
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Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Ordenes, Francisco Villarroel; Silipo, Rosaria - In: Journal of business research : JBR 137 (2021), pp. 393-410
Persistent link: https://www.econbiz.de/10012665790
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Understanding videos at scale : how to extract insights for business research
Schwenzow, Jasper; Hartmann, Jochen; Schikowsky, Amos; … - In: Journal of business research : JBR 123 (2021), pp. 367-379
Persistent link: https://www.econbiz.de/10012430528
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Augmenting organizational decision-making with deep learning algorithms : principles, promises, and challenges
Shrestha, Yash R.; Krishna, Vaibhav; Krogh, Georg von - In: Journal of business research : JBR 123 (2021), pp. 588-603
Persistent link: https://www.econbiz.de/10012435366
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Online critical review classification in response strategy and service provider rating : algorithms from heuristic processing, sentiment analysis to deep learning
Zhu, John Jianjun; Chang, Yung-Chun; Ku, Chih-Hao; Li, … - In: Journal of business research : JBR 129 (2021), pp. 860-877
Persistent link: https://www.econbiz.de/10012509756
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The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu; Zhang, Mingli; Ming, Yaxin; Niu, Tao; Wang, Yu - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
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Forecasting sustainability of healthcare supply chains using deep learning and network data envelopment analysis
Azadi, Majid; Yousefi, Saeed; Saen, Reza Farzipoor; … - In: Journal of business research : JBR 154 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10013468815
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Multi-target CNN-LSTM regressor for predicting urban distribution of short-term food delivery demand
Crivellari, Alessandro; Beinat, Euro; Caetano, Sandor; … - In: Journal of business research : JBR 144 (2022), pp. 844-853
Persistent link: https://www.econbiz.de/10013185053
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Predictive and prescriptive analytics for ESG performance evaluation : a case of Fortune 500 companies
Sariyer, Gorkem; Mangla, Sachin Kumar; Chowdhury, Soumyadeb - In: Journal of business research : JBR 181 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014556672