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Simultaneous exposure to a program and advertising content in an interactive context : perceptual and semantic interference and reinforcement
Cauberghe, Verolien; Pelsmacker, Patrick de; Janssens, Wim - In: Journal of business research : JBR 63 (2010) 9/10, pp. 972-978
Persistent link: https://www.econbiz.de/10008652126
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What makes crisis response strategies work? : the impact of crisis involvement and message framing
Claeys, An-Sofie; Cauberghe, Verolien - In: Journal of business research : JBR 67 (2014) 2, pp. 182-189
Persistent link: https://www.econbiz.de/10010238349
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Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Xiao, Yi; Cauberghe, Verolien; Hudders, Liselot - In: Journal of business research : JBR 109 (2020), pp. 621-636
Persistent link: https://www.econbiz.de/10012238140
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Are fashion consumers like schooling fish? : the effectiveness of popularity cues in fashion e-commerce
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of business research : JBR 85 (2018), pp. 105-116
Persistent link: https://www.econbiz.de/10011815380
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Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement
Cauberghe, Verolien; De Pelsmacker, Patrick; Janssens, Wim - In: Journal of business research : JBR 63 (2010) 9, pp. 972-979
Persistent link: https://www.econbiz.de/10008443958