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Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas; Guo, Xiaoling; Klauser, Ferdinand; … - In: Journal of business research : JBR 82 (2018), pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
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Capturing institutional home country conditions for exporting SMEs
Mogos Descotes, Raluca; Walliser, Björn; Holzmüller, … - In: Journal of business research : JBR 64 (2011) 12, pp. 1303-1310
Persistent link: https://www.econbiz.de/10009382484
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Investigating the service brand : a customer value perspective
Brodie, Roderick J.; Whittome, James R. M.; Brush, … - In: Journal of business research : JBR 62 (2009) 3, pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
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Investigating the service brand: A customer value perspective
Brodie, Roderick J.; Whittome, James R.M.; Brush, Gregory J. - In: Journal of business research : JBR 62 (2009) 3, pp. 345-355
Persistent link: https://www.econbiz.de/10008172968
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Investigating the service brand: A customer value perspective
Brodie, Roderick J.; Whittome, James R.M.; Brush, Gregory J. - In: Journal of business research : JBR 62 (2009) 3, pp. 345-356
Persistent link: https://www.econbiz.de/10008895047
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Capturing institutional home country conditions for exporting SMEs
Mogos Descotes, Raluca; Walliser, Björn; Holzmüller, … - In: Journal of business research : JBR 64 (2011) 12, pp. 1303-1311
Persistent link: https://www.econbiz.de/10009328852
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A Rasch analysis of service performance in a tourism context
Brush, Gregory J.; Soutar, Geoffrey N. - In: Journal of business research : JBR 139 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013194445