Narrow search
Showing 1 - 10 of 66
Cover Image
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Cover Image
Influence and values : the connection between participation and commitment in family firms
Mahto, Raj; McDowell, William C.; Davis, Peter - In: Journal of business research : JBR 112 (2020), pp. 354-362
Persistent link: https://www.econbiz.de/10012230603
Cover Image
Examining moral authority in the marketplace : a conceptualization and framework
Hoppner, Jessica J.; Vadakkepatt, Gautham G. - In: Journal of business research : JBR 95 (2019), pp. 417-427
Persistent link: https://www.econbiz.de/10011980228
Cover Image
Influencing consumers to choose environment friendly offerings : evidence from field experiments
Kristensson, Per; Wästlund, Erik; Söderlund, Magnus - In: Journal of business research : JBR 76 (2017), pp. 89-97
Persistent link: https://www.econbiz.de/10011712562
Cover Image
How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn; Hinz, Oliver; Rothlauf, Franz; … - In: Journal of business research : JBR 167 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
Cover Image
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de; Silveira, Cleo Schmitt - In: Journal of business research : JBR 68 (2015) 12, pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Cover Image
A commentary on reporting effect size and confidence intervals : response to Palmer and Strelan (2014)
Dutta, Sujay; Pullig, Chris - In: Journal of business research : JBR 68 (2015) 5, pp. 1082-1085
Persistent link: https://www.econbiz.de/10010517096
Cover Image
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Cover Image
Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda; Beal, Virginia; Ludwichowska, Gosia; … - In: Journal of business research : JBR 66 (2013) 2, pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
Cover Image
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel; De Chernatony, Leslie; Martínez, Eva - In: Journal of business research : JBR 66 (2013) 1, pp. 115-122
Persistent link: https://www.econbiz.de/10009720381