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Demographic preferences towards careers in shared service centers : a factor analysis
Koval, Oksana; Nabareseh, Stephen; Klimek, Petr; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4798-4803
Persistent link: https://www.econbiz.de/10011588459
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Do values or goals better explain intent? : a cross-national comparison
Fornerino, Marianela; Jolibert, Alain; Sanchez, Carol M.; … - In: Journal of business research : JBR 64 (2011) 5, pp. 490-496
Persistent link: https://www.econbiz.de/10008901464
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Little emperors in the UK : acculturation and food over time
Cappellini, Benedetta; Yen, Dorothy Ai-wan - In: Journal of business research : JBR 66 (2013) 8, pp. 968-974
Persistent link: https://www.econbiz.de/10009755389
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Antecedents and consequences of university brand identification
Balaji, M. S.; Roy, Sanjit; Sadeque, Saalem - In: Journal of business research : JBR 69 (2016) 8, pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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Higher education brand alliances : investigating consumers' dual-degree purchase intentions
Naidoo, Vik; Hollebeek, Linda D. - In: Journal of business research : JBR 69 (2016) 8, pp. 3113-3121
Persistent link: https://www.econbiz.de/10011507941
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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Transformation as reversion to fitrah : Muslim Māori women's self-transformation through reflexive consumption
Kadirov, Djavlonbek; Allayarova, Nilufar; Boulanouar, … - In: Journal of business research : JBR 69 (2016) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10011417085
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Next stop, pleasure town : identity transformation and women's erotic consumption
Walther, Luciana; Schouten, John W. - In: Journal of business research : JBR 69 (2016) 1, pp. 273-283
Persistent link: https://www.econbiz.de/10011417726