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Letting go or getting back : how organization culture shapes frontline employee response to customer incivility
Balaji, M. S.; Jiang, Yangyang; Singh, Gurbir; Jha, Subhash - In: Journal of business research : JBR 111 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012237741
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An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
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Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.; Jha, Subhash; Sengupta, Aditi Sarkar; … - In: Journal of business research : JBR 86 (2018), pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
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Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui; Balaji, M. S.; Luo, Jun; Jha, Subhash - In: Journal of business research : JBR 153 (2022), pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
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The role of gender and work status in shopping center patronage
Raajpoot, Nusser A.; Sharma, Arun; Chebat, Jean-Charles - In: Journal of business research : JBR 61 (2008) 8, pp. 825-833
Persistent link: https://www.econbiz.de/10003736756
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Web-based marketing - The coming revolution in marketing thought and strategy
Sharma, Arun; Sheth, Jagdish N. - In: Journal of business research : JBR 57 (2004) 7, pp. 696-702
Persistent link: https://www.econbiz.de/10006718544
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Salespeople's affect toward customers - Why should it be important for retailers?
Sharma, Arun; Levy, Michael - In: Journal of business research : JBR 56 (2003) 7, pp. 523-528
Persistent link: https://www.econbiz.de/10006720643
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The Internet and the price-value-loyalty chain
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Krishnan, R.; … - In: Journal of business research : JBR 56 (2003) 5, pp. 391-398
Persistent link: https://www.econbiz.de/10006721155
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Consumer decision-making, salespeople's adaptive selling and retail performance
Sharma, Arun - In: Journal of business research : JBR 54 (2001) 2, pp. 125-130
Persistent link: https://www.econbiz.de/10006724919