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Millennial Chinese consumers' perceived destination brand value
Luo, Jun; Dey, Bidit Lal; Yalkin, Cagri; Sivarajah, … - In: Journal of business research : JBR 116 (2020), pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
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Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Avraham, Eli - In: Journal of business research : JBR 116 (2020), pp. 711-720
Persistent link: https://www.econbiz.de/10012257673
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Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana; Ferasso, Marcos; Kraus, Sascha; … - In: Journal of business research : JBR 144 (2022), pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 109 (2020), pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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A marketing research tool for destination marketing organizations' logo design
Séraphin, Hugues; Ambaye, Michele; Gowreesunkar, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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Reframing brand experience : the experiential meaning of HarleyDavidson
Schembri, Sharon - In: Journal of business research : JBR 62 (2009) 12, pp. 1299-1310
Persistent link: https://www.econbiz.de/10003900771