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~isPartOf:"Journal of business venturing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Technology analysis & strategic management"
~person:"Leenders, Mark A. A. M."
~subject:"Entrepreneurship"
~subject:"Marketingmanagement"
~subject:"Qualitätsmanagement"
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Leenders, Mark A. A. M.
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Journal of business venturing
Journal of strategic marketing
Technology analysis & strategic management
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen
;
Leenders, Mark A. A. M.
;
O'Shannassy, …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
Saved in:
2
Market or society? : dual orientations and the impact on innovativeness in media organizations
Leenders, Mark A. A. M.
;
Farrell, Mark
;
Wurff, Richard …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 439-453
Persistent link: https://www.econbiz.de/10011743058
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