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~isPartOf:"Journal of business venturing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Technology analysis & strategic management"
~subject:"Entrepreneurship"
~subject:"Marketingmanagement"
~subject:"Qualitätsmanagement"
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Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
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2007
Persistent link: https://www.econbiz.de/10003621384
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