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~isPartOf:"Journal of business-to-business marketing"
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
6
International journal of quality and service sciences
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Journal of business research : JBR
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PEB Exchange, Programme on Educational Building
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PEB Échanges, Programme pour la construction et l'équipement de l'éducation
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Conference proceedings / European European Facility Management Conference : EFMC 2007 ; 26 and 27 June 2007, Zurich, Switzerland
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Innovating in practice : perspectives and experiences
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Competitive arena mapping : market innovation using morphological analysis in business markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-215
Persistent link: https://www.econbiz.de/10009655187
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Competitive Arena Mapping: Market Innovation Using Morphological Analysis in Business Markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-216
Persistent link: https://www.econbiz.de/10010010518
Saved in:
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