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~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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PAPERS - Verisimilitude or Advertising? Brand Appearances on Prime-Time Television
Avery, Rosemary J.
;
Ferraro, Rosellina
- In:
Journal of consumer affairs : official publication of …
34
(
2000
)
2
,
pp. 217-244
Persistent link: https://www.econbiz.de/10006184386
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