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Honouring Gerald Goodhardt (1930-2020)
Anesbury, Zachary William; Stocchi, Lara; Trinh, Giang - In: Journal of consumer behaviour 21 (2022) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10012813912
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Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim; Barker, Alicia; Trinh, Giang; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10012813934
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Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Trinh, Giang; Dawes, John; Wright, Malcolm J.; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 92-101
Persistent link: https://www.econbiz.de/10012813937
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Valuing the contribution of ultra-light buyers
Hossain, Afsana; Anesbury, Zachary William; Driesener, Carl - In: Journal of consumer behaviour 23 (2024) 2, pp. 875-887
Persistent link: https://www.econbiz.de/10014507477
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Special issue: honouring Professor Gerald Goodhardt
Anesbury, Zachary William (ed.); Stocchi, Lara (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012813910
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Death by 1000 "true fans" : do marketing laws apply to music listening?
Anesbury, Zachary William; Davies, Callum; Driesener, Carl - In: Journal of consumer behaviour 22 (2023) 1, pp. 82-97
Persistent link: https://www.econbiz.de/10014251198
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Quantifying the target market for advertisers
Graham, Charles; Kennedy, Rachel - In: Journal of consumer behaviour 21 (2022) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10012813917
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How persistent are duplication of purchase partitions?
Anesbury, Zachary William; Bennett, Dag R.; Kennedy, Rachel - In: Journal of consumer behaviour 21 (2022) 1, pp. 137-152
Persistent link: https://www.econbiz.de/10012814004