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~isPartOf:"Journal of consumer behaviour : an international research review"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Journal of consumer behaviour : an international research review
Journal of air transport management
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Journal of fashion marketing and management
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Cases on branding strategies and product development : successes and pitfalls
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Harvard business review : HBR
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Best practice der Markenführung
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The international journal of human resource management
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11 Fallstudien von Handelsunternehmen
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Building corporate identity, image and reputation in the digital era
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Consumer culture theory
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Ethics in marketing : international cases and perspectives
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European journal of marketing : EJM
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Harvard-Business-Manager : das Wissen der Besten
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Journal of food products marketing
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Principles and levels of Mediterranean connectivity : evidence from Prada's "Made in Worlds"
brand
strategy
Visconti, Luca M.
;
Di Giuli, Alberta
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 164-175
Persistent link: https://www.econbiz.de/10010385307
Saved in:
2
Back to consumption and production? : prosumers negotiating the WMG lockdown on YouTube
Bajde, Domen
;
Kos Koklic, Mateja
;
Bajde, Jernej
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 297-306
Persistent link: https://www.econbiz.de/10011477082
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