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Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence
Wu, Couchen; Jang, Lieching; Chen, Chongi - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 255-266
Persistent link: https://www.econbiz.de/10009378685
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An exploratory study of consumer style: country differences and international segments
McCarty, John A.; Horn, Martin I.; Szenasy, Mary Kate; … - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10003439313
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The ineffectiveness of counterclaim advertising for increasing consumer sentiment
Coker, Brent - In: Journal of consumer behaviour : an international … 16 (2017) 1, pp. 34-41
Persistent link: https://www.econbiz.de/10011685013
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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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The stability and sales contribution of heavy-buying housholds
Romaniuk, Jenni; Wight, Samuel - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10011294155
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Servicescapes : the role that place plays in stay-at-home mothers' lives
Johnstone, Micael-Lee; Todd, Sarah - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 443-453
Persistent link: https://www.econbiz.de/10009690928
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Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009738779
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Sentiment toward marketing : should we care about consumer alienation and readiness to use technology?
Mady, Tarek T. - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 192-204
Persistent link: https://www.econbiz.de/10009296475
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Nostalgia's fulfillment of agentic and communal needs : How different types of self-concepts shape consumer attitudes toward nostalgia
Nam, Jiyeon; Lee, Yun; Youn, Nara; Kwon, Kyoung-min - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 303-313
Persistent link: https://www.econbiz.de/10011570899
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 225-238
Persistent link: https://www.econbiz.de/10011508783