The ineffectiveness of counterclaim advertising for increasing consumer sentiment
Brent Coker
| Year of publication: |
January-February 2017
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| Authors: | Coker, Brent |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 1, p. 34-41
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| Subject: | Werbung | Advertising | Markenimage | Brand image | Werturteil | Value judgement | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1600 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011685013