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Consumer's doppelganger : a role model perspective on intentional consumer mimicry
Ruvio, Ayalla; Gavish, Yossi; Shoham, Aviv - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10009720158
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The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
Shoham, Aviv; Segev, Sigal; Gavish, Yossi - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 403-412
Persistent link: https://www.econbiz.de/10011814805
Cover Image
Consumer's doppelganger: A role model perspective on intentional consumer mimicry
Ruvio, Ayalla; Gavish, Yossi; Shoham, Aviv - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10010068970