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~isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
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Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
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Brand signal quality of products in an asymmetric online information environment: An experimental study
Tsao, Hsiu‐Yuan
;
Berthon, Pierre
;
Pitt, Leyland F.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 169-179
Persistent link: https://www.econbiz.de/10009187299
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