Brand signal quality of products in an asymmetric online information environment: An experimental study
| Year of publication: |
2011
|
|---|---|
| Authors: | Tsao, Hsiu‐Yuan ; Berthon, Pierre ; Pitt, Leyland F. ; Parent, Michael |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 10.2011, 4, p. 169-179
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