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Special issue : The rising Chinese consumer
Wang, Cheng Lu (contributor) - 2008
Persistent link: https://www.econbiz.de/10003789901
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Burning and cutting : identifying the traits of individuals with an enduring propensity to tan and to undergo cosmetic surgery
Mowen, John C.; Longoria, Adelina; Sallee, Amy - In: Journal of consumer behaviour : an international … 8 (2009) 5, pp. 238-251
Persistent link: https://www.econbiz.de/10003899836
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Replacement purchase decisions: on the effects of trade-ins, hedonic versus utilitarian usage goal, and tightwadism
Park, Sojin; Mowen, John C. - In: Journal of consumer behaviour : an international … 6 (2007) 2/3, pp. 123-131
Persistent link: https://www.econbiz.de/10003485342
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Travelers and their traits: a hierarchical model approach
Scott, Kristin; Mowen, John C. - In: Journal of consumer behaviour : an international … 6 (2007) 2/3, pp. 146-157
Persistent link: https://www.econbiz.de/10003485346