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Old dogs, new tricks : rethinking country-image studies
Bowe, Jasha; Lockshin, Larry; Lee, Richard; Rungie, Cam - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 460-471
Persistent link: https://www.econbiz.de/10010230129
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The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav; Banerjee, Madhumita; Adidam, Phani Tej - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 423-435
Persistent link: https://www.econbiz.de/10010230139
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Development and validation of the consumer disillusionment toward marketing activity scale
Pervan, Simon J.; Martin, Brett A. S. - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 339-346
Persistent link: https://www.econbiz.de/10009668451
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What they see is what they get? : an fMRI-study on neural correlates of attractive packaging
Stoll, Marco; Baecke, Sebastian; Kenning, Peter - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 342-359
Persistent link: https://www.econbiz.de/10003762109
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Consumers' attributions and brand evaluations in product-harm crises : the role of implicit theories of personality
Yin, Cheng-Yue; Yu, Hong-Yan; Poon, Patrick - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10011485480
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What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve; Janssens, Wim; Leroi-Werelds, Sara; … - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
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Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, … - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
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Is Cinderella resurging? : the impact of consumers' underdog disposition on brand preferences ; underdog brand biography and brand status as moderators
Kao, Danny Tengti - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 307-316
Persistent link: https://www.econbiz.de/10011477083
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Brand image and brand loyalty : do they show the same deviations from a common underlying pattern?
Stocchi, Lara; Driesener, Carl; Nenycz-Thiel, Magda - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 317-324
Persistent link: https://www.econbiz.de/10011477095
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Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
Kao, Danny Tengti; Zhang, Lei; Yu, Annie Pei-I; Wu, Pei-Hsun - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 474-482
Persistent link: https://www.econbiz.de/10011814906