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The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin; Koh, Hyeseung Elizabeth - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 550-564
Persistent link: https://www.econbiz.de/10011814990
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Consumer perceptions of bundles and time-limited promotion deals : do contracts matter?
MacQuilken, Lisa; Robertson, Nichola; Polonsky, Michael J. - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 145-157
Persistent link: https://www.econbiz.de/10011376281
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The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.; Shen, Fuyuan - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 222-238
Persistent link: https://www.econbiz.de/10003740932