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Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.; Hildebrand, Emily A. - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
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The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
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Consumers' transformations in a liquid society : introducting the concepts of autobiographical-concern and desire-assemblage
Rojas Gaviria, Pilar; Bluemelhuber, Christian - In: Journal of consumer behaviour : an international … 9 (2010) 2, pp. 126-138
Persistent link: https://www.econbiz.de/10003975597
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Ouch! : a logotherapeutic discourse of butch and tattooed in China
Liu, Wing-sun; Lau, Nam-kai; Elliott, Richard - In: Journal of consumer behaviour : an international … 9 (2010) 4, pp. 293-302
Persistent link: https://www.econbiz.de/10008651817
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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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Insiders, regulars and tourists: exploring selves and music consumption in adolescence
Nuttall, Pete - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 211-224
Persistent link: https://www.econbiz.de/10003875858
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From trash to treasure and beyond : the meaning of voluntary disposition
Albinsson, Pia A.; Perera, B. Yasanthi - In: Journal of consumer behaviour : an international … 8 (2009) 6, pp. 340-353
Persistent link: https://www.econbiz.de/10003921563
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Not moving things along : hoarding, clutter and other ambiguous matter
Maycroft, Neil - In: Journal of consumer behaviour : an international … 8 (2009) 6, pp. 354-364
Persistent link: https://www.econbiz.de/10003921566
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Influence of personality traits on parasocial relationship with sports celebrities : a hierarchical approach
Sun, Tao; Wu, Guohua - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 136-146
Persistent link: https://www.econbiz.de/10009548825
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Research identity : exploring the transformatory power of the research experience
Hamilton, Kathy; Dunnett, Susan; Downey, Hilary - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 275-282
Persistent link: https://www.econbiz.de/10009624560