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~isPartOf:"Journal of consumer behaviour : an international research review"
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When multiple identities compete : the role of centrality in self-brand connections
Harmon-Kizer, Tracy R.
;
Kumar, Anand
;
Ortinau, David
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 483-495
Persistent link: https://www.econbiz.de/10010230123
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