When multiple identities compete : the role of centrality in self-brand connections
Tracy R. Harmon-Kizer, Anand Kumar, David Ortinau and James Stock
| Year of publication: |
2013
|
|---|---|
| Authors: | Harmon-Kizer, Tracy R. ; Kumar, Anand ; Ortinau, David ; Stock, James R. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 6, p. 483-495
|
| Subject: | Persönlichkeitspsychologie | Personality psychology | Markentreue | Brand loyalty | Selbstevaluation | Self-assessment | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230123