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Message strength and persuasion when consumers imagine product usage
Praxmarer-Carus, Sandra - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 225-231
Persistent link: https://www.econbiz.de/10009297519
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Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009738779
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
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Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.; Hildebrand, Emily A. - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
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Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David; Foster, Kenneth Alan; Lusk, Jayson L.; … - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
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The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
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Children's consumption behavior in response to food product placements in movies
Matthes, Jörg; Naderer, Brigitte - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
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Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.; Altobellom Suzanne A.; … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 102-111
Persistent link: https://www.econbiz.de/10009738785
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Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes; Fransen, Marieke L.; Wulff, Rebecca; … - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 503-515
Persistent link: https://www.econbiz.de/10011580775