Children's consumption behavior in response to food product placements in movies
Jörg Matthes and Brigitte Naderer
| Year of publication: |
2015
|
|---|---|
| Authors: | Matthes, Jörg ; Naderer, Brigitte |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 2, p. 127-136
|
| Subject: | Kinder | Children | Kaufkraft | Purchasing power | Lebensmittel | Food | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294139