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Aesthetic package design : a behavioral, neural, and psychological investigation
Reimann, Martin; Zaichkowsky, Judith Lynne; Neuhaus, Carolin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 431-441
Persistent link: https://www.econbiz.de/10008728832
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Effects of product unit image on consumption of snack foods
Madzharov, Adriana V.; Block, Lauren G. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 398-409
Persistent link: https://www.econbiz.de/10008728855
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Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.; Townsend, Claudia - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
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Slim by design or by willpower? : replies to Hermand and Polivy and to Roberto, Pomeranz, and Fisher
Wansink, Brian; Chandon, Pierre - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 446-451
Persistent link: https://www.econbiz.de/10010403172