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Losses, gains, and brains : neuroeconomics can help to answer open questions about loss aversion
Rick, Scott - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 453-463
Persistent link: https://www.econbiz.de/10009384868
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Social contract theory and the ethics of deception in consumer research
Smith, N. Craig; Kimmel, Allan J.; Klein, Jill Gabrielle - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 486-496
Persistent link: https://www.econbiz.de/10003884451
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Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
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Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page; Carter, Robert E.; Barone, Michael J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
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Distinct threats, common remedies : how consumers cope with psychological threat
Han, Dahee; Duhacheck, Adam; Rucker, Derek D. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 531-545
Persistent link: https://www.econbiz.de/10011411540
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Food categorization flexibility increases the preference for indulgent foods
Khare, Adwait; Ghosh Chowdhury, Tilottama - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 546-560
Persistent link: https://www.econbiz.de/10011411541
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The sweet taste of gratitude : feeling grateful increases choice and consumption of sweets
Schlosser, Ann E. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 561-576
Persistent link: https://www.econbiz.de/10011411542
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Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 635-641
Persistent link: https://www.econbiz.de/10011411587