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A meta-analysis of extremeness aversion
Neumann, Nico; Böckelholt, Ulf; Sinha, Ashish - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10011479195
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The loss of loss aversion : paying attention to reference points
Higgins, E. Tory; Liberman, Nira - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 523-532
Persistent link: https://www.econbiz.de/10011917329
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A new version of loss aversion : introduction to research dialogue
Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 495-496
Persistent link: https://www.econbiz.de/10011917285
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The loss of loss aversion : will it loom larger than its gain?
Gal, David; Rucker, Derek D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 497-516
Persistent link: https://www.econbiz.de/10011917286
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Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar; Kivetz, Ran - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 517-522
Persistent link: https://www.econbiz.de/10011917328
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546
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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713
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Beyond rationality : the content of preferences
Dhar, Ravi; Novemsky, Nathan - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 175-178
Persistent link: https://www.econbiz.de/10003770714