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Marketing actions that influence estimates of others also shape identity
Burson, Katherine A.; Gershoff, Andrew D. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 495-503
Persistent link: https://www.econbiz.de/10011344181
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The benefits of retail therapy : making purchase decisions reduces residual sadness
Rick, Scott I.; Pereira, Beatriz de Castro Sebastião; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 373-380
Persistent link: https://www.econbiz.de/10010403215
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The intermediate alternative effect : considering a small tradeoff increases subsequent willingness to make large tradeoffs
Paolacci, Gabriele; Burson, Katherine A.; Rick, Scott I. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 384-392
Persistent link: https://www.econbiz.de/10009384882
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When consumers care about being treated fairly : the interaction of relationship norms and fairness norms
Aggarwal, Pankaj; Larrick, Richard P. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10009548890