When consumers care about being treated fairly : the interaction of relationship norms and fairness norms
Year of publication: |
2012
|
---|---|
Authors: | Aggarwal, Pankaj ; Larrick, Richard P. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 1, p. 114-127
|
Subject: | Konsumentenverhalten | Consumer behaviour | Dienstleistung | Services | Markenartikel | Brand | Gerechtigkeit | Justice |
-
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper, (2023)
-
Schmitz, Gertrud, (2014)
-
Ostrom, Amy L., (2005)
- More ...
-
Aggarwal, Pankaj, (2012)
-
The 3 C's of anthropomorphism : Connection, comprehension, and competition
Yang, Linyun W., (2019)
-
Using relationship norms to understand consumer-brand interactions
Aggarwal, Pankaj, (2009)
- More ...