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How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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Branding the brain : a critical review and outlook
Plassmann, Hilke; Ramsøy, Thomas Z.; Milosavljevic, Milica - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
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The consumer psychology of brands
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
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A dynamic view of cultural influence : a review
Briley, Donnel; Wyer, Robert S.; Li, En - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 557-571
Persistent link: https://www.econbiz.de/10010410175
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Losses, gains, and brains : neuroeconomics can help to answer open questions about loss aversion
Rick, Scott - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 453-463
Persistent link: https://www.econbiz.de/10009384868
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The benefits of retail therapy : making purchase decisions reduces residual sadness
Rick, Scott I.; Pereira, Beatriz de Castro Sebastião; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 373-380
Persistent link: https://www.econbiz.de/10010403215
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Building a science of spending : lessons from the past and directions for the future
Dunn, Elizabeth W.; Weidman, Aaron C. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 172-178
Persistent link: https://www.econbiz.de/10010485529
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Strategy compability : the time versus money effect on product evaluation strategies
Su, Lei; Gao, Leilei - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 549-556
Persistent link: https://www.econbiz.de/10010410176
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The psychology of appraisal : specific emotions and decision-making
So, Jane; Achar, Chethana; Han, Dahee; Agrawal, Nidhi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 359-371
Persistent link: https://www.econbiz.de/10011344208