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Consumer decision making and aging : current knowledge and future directions
Yoon, Carolyn; Cole, Catherine A.; Lee, Michelle P. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10003825280
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Limitations to the deficit attenuation hypothesis : aging and decision making
Healey, M. Karl; Hasher, Lynn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 17-22
Persistent link: https://www.econbiz.de/10003825281
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Consumer decision making and aging : a commentary from a public policy/marketing perspective
Goldberg, Marvin E. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10003825284
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An integration of perspectives on aging and consumer decision making
Cole, Catherine A.; Lee, Michelle P.; Yoon, Carolyn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 35-37
Persistent link: https://www.econbiz.de/10003825306
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Consumer decision making and aging : a commentary
Sternthal, Brian; Bonezzi, Andrea - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003825319
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Editorial note: Integrating neurophysiological and psychological approaches : towards an advancement of brand insights
Shiv, Baba; Yoon, Carolyn - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10009548920
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Special Issue: Brand insights from psychological and neurophysiological perspectives
Yoon, Carolyn (contributor) - 2012
Persistent link: https://www.econbiz.de/10009548925