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Who I am and how I think : the impact of self-construal on the roles of internal and external reference prices in price evaluations
Chen, Cathy Yi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 416-426
Persistent link: https://www.econbiz.de/10003884409
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Special issue: Emotion, self, and identity : implications for and consequences of consumer behavior
Maheswaran, Durairaj (contributor) - 2015
Persistent link: https://www.econbiz.de/10011344171
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Consumers' implicit theories about personality influence their brand personality judgments
Mathur, Pragya; Jain, Shailendra Pratap; Maheswaran, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 545-557
Persistent link: https://www.econbiz.de/10009682415
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Consumer mindsets and self-enhancement : signaling versus learning
Mathur, Pragya; Chun, HaeEun Helen; Maheswaran, Durairaj - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 142-152
Persistent link: https://www.econbiz.de/10011479184
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"Every coin has two sides" : the effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice
Pang, Jun; Keh, Hean Tat; Li, Xiuping; Maheswaran, Durairaj - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 218-230
Persistent link: https://www.econbiz.de/10011707414