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Selective versus comparative processing
Kardes, Frank R. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 150-153
Persistent link: https://www.econbiz.de/10009719537
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The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay; Grewal, Rajdeep; Rangaswamy, Arvind; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
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Profits and halos : the role of firm profitability information in consumer inference
Posavac, Steven S.; Herzenstein, Michal; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 327-337
Persistent link: https://www.econbiz.de/10008658288
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Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude-behavior consistency
Cronley, Maria L.; Powell Mantel, Susan; Kardes, Frank R. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 274-281
Persistent link: https://www.econbiz.de/10008658300
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Directions for judgment and decision making research based on comparison selection : reply to Arkes, Johnson, and Kardes
Simonson, Itamar; Bettman, James R.; Kramer, Thomas; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 161-163
Persistent link: https://www.econbiz.de/10009719517
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Toward a more nuanced understanding of the statistical properties of a median split
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 652-665
Persistent link: https://www.econbiz.de/10011411590
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The median split : robust, refined, and revived
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 690-704
Persistent link: https://www.econbiz.de/10011411596