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Satiation from sensory simulation : evaluating foods decreases enjoyment of similar foods
Larson, Jeffrey S.; Redden, Joseph P.; Elder, Ryan S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 188-194
Persistent link: https://www.econbiz.de/10010366303
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The sleeper framing effect : the influence of frame valence on immediate and retrospective judgments
Isaac, Mathew S.; Poor, Morgan - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10011479125
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When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael; Rabino, Rebecca; Cavanaugh, Lisa A.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
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From experiential psychology to consumer experience
Schmitt, Bernd; Brakus, J. Joško; Zarantonello, Lia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 166-171
Persistent link: https://www.econbiz.de/10010485534