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Buddhist psychology : selected insights, benefits, and research agenda for consumer psychology
Mick, David Glen - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 117-132
Persistent link: https://www.econbiz.de/10011771844
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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How goal progress influences regulatory focus in goal pursuit
Bullard, Olya; Manchanda, Rajesh V. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 302-317
Persistent link: https://www.econbiz.de/10011739801
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The rebound of the forgone alternativ
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 318-332
Persistent link: https://www.econbiz.de/10011739803
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R-E-S-P-E-C-T find out what my name means to me : the effects of marketplace misidentification on consumption
Rank-Christman, Tracy; Morrin, Maureen; Ringler, Christine - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 333-340
Persistent link: https://www.econbiz.de/10011739817
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The satiating effect of pricing : the influence of price on enjoyment over time
Haws, Kelly L.; McFerran, Brent; Redden, Joseph P. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 341-346
Persistent link: https://www.econbiz.de/10011739820
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Consumer desire for control as a barrier to new product adoption
Faraji-Rad, Ali; Melumad, Shiri; Johar, Gita Venkataramani - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 347-354
Persistent link: https://www.econbiz.de/10011739825
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Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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Tightness-looseness : a new framework to understand consumer behavior
Ren, Li; Gordon, Sarah; Gelfand, Michele J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 377-391
Persistent link: https://www.econbiz.de/10011739842
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Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.; Rodas, María A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 398-404
Persistent link: https://www.econbiz.de/10011739972