Tightness-looseness : implications for consumer and branding research
Year of publication: |
July 2017
|
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Authors: | Torelli, Carlos J. ; Rodas, María A. |
Other Persons: | Ren, Li (contributor) ; Gordon, Sarah (contributor) ; Gelfand, Michele J. (contributor) |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 3, p. 398-404
|
Subject: | Culture | Branding | Tightness | Looseness | Consumer Behavior | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
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