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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
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Psychology & marketing
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Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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International journal of consumer studies
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International journal of hospitality management
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Electronic markets : EM ; the international journal of electronic commerce and business media
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Springer eBook Collection
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The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng
;
Wan, Echo Wen
;
Levy, Eric
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
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Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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